Picky Biters is a weekly meal prep service that offers vegetarian and vegan options, prioritising locally sourced ingredients. The app doubles as a community recipe hub, enabling users to create delicious
dishes at home.

The brand incorporates friendly and fun illustrations that help create a connection among all picky food lovers, particularly targeting young adults and adults who are passionate about food and eating local. These playful visuals add a sense of enjoyment and approachability, encouraging users to engage with the community. Picky Biters fosters a vibrant environment where members can share their culinary creations, discover new and exciting recipes, and experiment with different flavours. By bringing together a diverse group of food enthusiasts, the brand aims to inspire creativity in the kitchen and build a supportive network for those passionate about plant-based eating.